Inspired by his iconic Pony Kids photographs, the luxury Italian fashion group MaxMara approached Perry to create a fashion campaign for its diffusion line, Max&Co. They wanted short films and images for billboard, stores, magazines and social media to showcase an AW22 Rocco Maras ‘Pony Ride’ capsule collection, which takes classic, functional designs and disrupts them with a playful, forward-thinking spirit. Perry filmed and photographed the story in Connemara, in the West of Ireland, a perfect backdrop for the vibrant clothes and the story of three free-spirited women. 

 “Perry has always been a reference and an inspiration for me. His vision is raw, real, and somehow, at the same time, gentle and kind.”
Efisio Rocco Maras